Selling business continuity to top management - Plan4continuity Blog

Selling business continuity to top management


What to put forward when raising the case for Business Continuity

Gaining the approval, trust and support of top management is crucial to ensuring business continuity and many projects fizzle out due to lack of buy-in from decision-makers. An important step in rallying support is presenting your case in an articulate and convincing manner that communicates the business value clearly. In this article, we will discuss how to make the argument for a comprehensive business continuity strategy that is able to provision the essentials in case of a disaster.


Clearly explain what business continuity is about

People are afraid of what they don’t understand. Business continuity is full of verbose terms and alphabet soup that non-technical staff find difficult to decipher. Explaining that business continuity is about making sure that the business not only survives but is able to function relatively normally in the event of a disaster will appeal to even the most hardened of top management.


Communicating the need for business continuity clearly and concisely

The reasons to have business continuity are many but perhaps the most compelling is survival. This relates to both the ability of the business to operate under strenuous physical limitations and surviving a potential PR disaster that could negatively affect the reputation and bottom line of your company. CEO’s are legally bound to ensure compliance and face huge fines and penalties apart from loss of reputation, so be sure to communicate these realities to the powers that be.


Improved processes and production can bring about greater profits

During business impact analysis (BIA) all the elements of the company such as people, assets, facilities, services and service providers are scrutinized and a by-product of this is that weaknesses and strengths can be assessed. Working with staff in this regard not only improves processes but also internal communication and ensures that all bases are covered in your continuity strategy.


Articulating the benefits of business continuity

There is often a huge divide between management and staff. I have found that increased communication helps unite various departments and brings business objectives into sharper focus. Creating a competitive edge over your peers is another way of communicating the merits of business continuity. Your proposal needs to be well-researched and contain as little jargon as possible. Explain benefits of business continuity and demonstrate its feasibility to C-level employees and buy-in can almost be guaranteed.


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