Once a thriving and expanding entity in South Africa, the electricity supplier Eskom(formerly
Escom) is now a faltering and much joked about company.There are many reasons why the
once proud supplier of power is now a mere shadow of what it was in it's heyday. Rolling
blackouts have had a marked influence in economic downturn in the Southern African
regions. . A fast growing population with an increasing dependence on technology had led to
increased power needs which Eskom is struggling to meet. An ominous possibility is a total
power blackout which will have catastrophic consequences. One wonders what their
business growth strategy was .
Adapt or die
A business cannot survive without forward planning and investment in infrastructure. Market
trends and technologies change and ones business may be left struggling in the dark ages
while ones competitors grow. A business cannot afford not to have a business growth
strategy and an essential part of that strategy would be infrastructure.Find a few
considerations in this regard
The introduction and adoption of new technology means that infrastructure often has to be
replaced, upgraded or changed. When Windows XP's life was ended last year millions of
servers and workstations now became vulnerable to malware as Microsoft no longer
supported it. Tens of millions of servers have had to be replaced in order to be able to work
on Windows 7 and later OS versions. It makes sense to upgrade ones infrastructure ahead
of time to minimize change-trauma, and costs.
Often ones infrastructure becomes a bottleneck and impacts efficiency . There is nothing
worse than waiting for ones CRM to update or an email to arrive. An often missed threat in a
business is lack of efficiency or downtime which leads to productivity losses and eventually
financial losses. One may need to upgrade ones infrastructure to improve efficiency,
Part of the business growth strategy would be to hire more staff. Flogging the proverbial
donkey too much is a productivity killer that can become a business killer. If one needs more
staff then one should employ more staff as part of the infrastructure expansion.
Newer products,services and growth in sales.
When newer products and services are offered one has to employ new staff to handle the
changes. A growing staff also means upgrading infrastructure and staff to handle
infrastructure expansion. Imagine a Black Friday sale without increased staff. That is surely
asking for disaster.One will also need to get new equipment and computers.
Infrastructure is a vital part of business continuity and business continuity is a vital part of
infrastructure. Business continuity plans are there to keep infrastructure protected and in the
event of a disruption , to keep it going. Investment in a business continuity system that is
scalable and that does not require significant infrastructure investment.
Always do research and determine in infrastructure development is needed. One can adapt
one's infrastructure and still grown without significant costs when possible Do proper
ROI(return on investment) and market research. Use ones resources wisely. Trim off the
fat.Make small significant changes.
Lastly every business owner should be looking to grow ones business and exploring ways to
introduce new services, and income streams. Investment in infrastructure is an essential part
of a business growth strategy. By keeping the above in mind one can have a solid business